A notorious NFT is being turned into a burger and fry pop-up – The Counter


Non-fungible tokens, ​or NFTs, which serve as proof of ownership of a wholly owned digital asset such as an illustration or photo, are the object of much buzz these days, as you’ve no doubt witnessed. The Bored Ape NFT series is likely the most coveted status symbol in the digital sphere, with everyone from Paris Hilton to Snoop Dogg flaunting their (ugly) objets d’art. Now a brazen restaurateur is turning the ape’s branding into a burger and fry pop-upNation’s Restaurant News reports. Andy Ngyugen, known for his often gimmicky restaurant concepts, took the plunge and purchased a Bored Ape for a reported $267,000 to join the NFT community. Ngyugen’s new establishment will be built around his unique Bored Ape, which will be displayed on packaging and the establishment’s exterior. Patrons can expect to feast on the Trill Burger, a multi-patty creation, heavy on the caramelized onions and topped with a special sauce. Curious observers at The Counter are asking: What, exactly, is the point? —Alex Hinton

Get a weekly dish of features, commentary and insight from the food movement’s front lines.

Leave a Reply

Your email address will not be published.