American Idol is living its 20th season, and the production is shaking certain things up.
As part of a two-decade anniversary, American Idol is launching contestant-based digital trading cards as NFTs (non-fungible tokens).
The collections will be available on ThetaDrop, Theta Network’s green, and at a very low cost compared to the NFT market.
All fans purchasing an American Idol NFT Card Pack -$99 cost-, will receive a random contestant NFL card of the best 14 participants.
During the last five weeks, the collectors who own the required number of contestant cards will earn unique rewards.
What about the rest of the show?
For the season’s final episode, all collectors with BFT’s winner will be granted an exclusive Winner’s Ticket to Hollywood NFT.
Collectors who acquired the Winner’s Ticket to Hollywood NFT would redeem it for a physical ticket to Hollywood shipped to their home.
American Idol is trying to monetize in a diverse way, not just with television advertisements.
A new innovative strategy
NFTs are criticized for not having a real value or the public opinion sees them as scammy low-quality content digital items.
Nevertheless, NFTs are searching for new audiences, and it is a tryout that both American Idol and blockchain need to follow.
The first week of rewards will take place on April 25. All collectors with only one of the remaining contestants will win an American Idol 20th Anniversary Animated logo NFT.
During the second week of giveaways, all collectors of the two remaining contestants will win 300 $TDROP deposited into their ThetaDrop account.