Baron Davis Teams With NFT For ‘Black Santa’ Holiday Collection – Vibe‘black-santa’-holiday-collection-–-vibe

Former NBA All-Star Baron Davis has teamed up with NFT to release a Black Santa Holiday Collection NFT.

Davis created his Black Santa character after dressing up as Santa Claus one Halloween. He now uses his Black Santa platform to celebrate diversity through engaging content by building a world of different characters and telling contemporary stories that reflect cultural change.

“My vision for Black Santa was to give children a magical world of untold possibilities filled with enchantment, adventure, and positive characters of color while imparting the importance of giving year-round,” said Davis in a press release. “NFTs offer a modern technology-driven platform for expanded Black Santa experiences for collectors and fans. With NFT, the Black Santa collectibles are not just possible—they truly capture the integrity and soul of the character.”

Baron Davis Black Santa NFT

Black Santa provides ongoing philanthropic support for various causes and organizations since the company was founded in 2016. This December’s plans include producing a month-long Winter Wonderland activation with plans for a charitable basketball game, a tree lighting ceremony, a block party, a karaoke night with Jordin Sparks, and a launch party for the NFT drop.

“What Baron is doing with this project is important and we are very excited to help usher Black Santa into the NFT space,” said Executive Vice President and Global Head of NFT Joe Conyers III. “Not only have they created a dynamic multimedia universe with so many great characters, [but] they’ve done so thoughtfully and with the greatest of care—in support of such an empowering organization.”

Davis will donate a portion of the proceeds from primary NFT sales to the Los Angeles Urban League, which reached its 100-year anniversary in 2021. The LAUL was established “to help African Americans and others in underserved communities achieve their highest true social parity, economic self-reliance, power, and civil rights.”

The collection will be released at on Friday, Dec. 17. Learn more about Baron Davis’ Black Santa below.

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