Damien Hirst Turns Drake’s ‘Certified Lover Boy’ Cover Art Into NFTs – HYPEBEAST

damien-hirst-turns-drake’s-‘certified-lover-boy’-cover-art-into-nfts-–-hypebeast

British artist Damien Hirst, who recently designed the album cover art for Drake‘s chart-topping Certified Lover Boy>, has announced that he is turning it into 10,000 Ethereum NFTs.

According to Decrypt, those who are holders of Hirst’s The Currency collection, which launched earlier this summer in July, were “airdropped” these new NFTs for free. Titled Great Expectations, these NFT collectibles were not available for public sale. Hirst announced in a series of ten Tweets his reason for doing so stating, “Everything done well is art. With Drake’s support and blessing, I’ve created this free Thanksgiving gift for all Currency NFT holders; it’s loosely based on the album cover I made for Drake.”

Each of the 10,000 NFT pieces follows the same grid that depicted the original 12 Emoji-like pregnant women. In Hirst’s NFT collection, the artist has added a new twist, changing the style of the women, varying in color palettes, backgrounds, hair types and adding accessories like handbags and party hats. Some might even find a skull or a flame replacing the face of the women. In a series of tweets Hirst details Great Expectations stating, “Like all great art, it looks easy. [He] wanted it to be pop, high, and low art…be ironic while remaining iconic.”

It comes as no surprise that many of the Great Expectations holders are already eager to flip these free NFTs on OpenSea. As of writing, the cheapest NFT of the set is listed for 1.1 ETH which loosely translates to $4,500 USD. For the full collection of Damien Hirst’s Great Expectations NFTs, check out Heni NFT.

Great Expectations

(1/10) Everything done well is art. With Drake’s support and blessing, I’ve created this free Thanksgiving gift for all currency NFT holders; it’s loosely based on the album cover I made for Drake. pic.twitter.com/IlB0EjpGrg

— Damien Hirst (@hirst_official) November 25, 2021

(3/10) and now my hope is that with this free gift you can all share and feel the excitement I feel about NFTS and the digital world, and here it is and I fucking love it! Like all great art It looks easy, we worked hard on this, we wanted it to be pop, high and low art,

— Damien Hirst (@hirst_official) November 25, 2021

(5/10) I wanted it to feel throw away but to also feel timeless. An image that could be polarising but that people who want to can love without making a big effort, I wanted it to say everything and nothing at the same time. To be something for everyone.

— Damien Hirst (@hirst_official) November 25, 2021

(7/10) I figured that everybody loves their mother (well almost everybody), everybody loves babies and the future, everybody loves colour, everybody loves art, everybody loves freedom and everyone loves emojis. What’s life about? If it isn’t about the hope of motherhood?

— Damien Hirst (@hirst_official) November 25, 2021

(9/10) We are inventing the future together. The possibilities are infinite. All roads lead to the same place. Earth?is magical. We are born, we look around, we die.

— Damien Hirst (@hirst_official) November 25, 2021

(10/10) Check the out the collection on https://t.co/brDPXsZ0ka

— Damien Hirst (@hirst_official) November 25, 2021

In case you missed it, Jonas Wood has unveiled a new Gagosian exhibition in Hong Kong.

Leave a Reply

Your email address will not be published.