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GameStop expects to launch a marketplace for non-fungible tokens, or NFTs, by the end of July, pushing into the digital asset space as investors hope for a wider turnaround at the embattled video game retailer.
The move into NFTs would be a significant departure from GameStop’s (ticker: GME) core retail business. It’s also a gamble that may not move the revenue needle much, and adds another element of uncertainty around the highly volatile stock.