Hong Kong NFT startup taps Japan’s intellectual property trove – Nikkei Asia


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Animoca lines up 50 projects, from anime to fashion, to expand content worldwide

Animoca’s blockchain-based game “The Sandbox” lets users buy and sell NFTs as virtual real estate. (Photo courtesy of Animoca Brands)

NARUSHI NAKAI, Nikkei staff writer | Japan

TOKYO — Hong Kong blockchain startup Animoca Brands is bringing its expertise in the booming nonfungible token market to Japan, looking to help companies turn content into digital assets that can be sold around the world.

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