Published on March 9, 2022
ZINU, a passion project turned movement has completely disrupted the entertainment industry, opening its doors up to the first true form of decentralized intellectual property in the form of a royalty-free license NFT. Launched by an elite team of experienced developers, marketers, and artists who have all held senior positions at Amazon, Google, Intel, and Microsoft – ZINU has deep connections to leadership within the tech, media, and entertainment industries.
Today, conversations surrounding NFT ownership have sparked a huge debate around what exactly individuals are acquiring upon their purchase of an NFT. In most cases, NFT issuers are not looking to transfer the underlying rights to the intellectual property over to the future holder, but instead transfer certain “exclusive rights” afforded by federal copyright law over to the future buyer – such as the right to “publicly display” their NFT.
The current NFT landscape usually does not afford NFT holders the right to fully commercialize their purchased NFTS, absent express permission from the issuer and/or terms governed by the underlying smart contract.
With a complex and compelling storyline behind its zombified character, the company has promised to deliver an NFT that will not only empower the community, or #ZombieMob as it is referred to across Twitter, but to be part of a growing brand that can be used and commercialized from entertainment and gaming, to apparel, toys, and collectibles.
It invites the #ZombieMob to follow Zinu’s journey across the ZombieVerse as he builds his army of other Zinu monsters, known as the ‘Zombie Mob Secret Society’ (ZMSS). Unique to the 10,000 ZMSS collection is a unique 1 of 1, allowing every NFT holder the opportunity to own a completely different ZINU character with “trillions of already generated unique 3D full-motion zombified ZINU character combinations” that provide for a truly vast assortment of distinct traits and characteristics.
Indeed, since its first public appearance back in October, the lovable zombie character has attracted over 40,000+ members to its community, recently making its debut in Times Square earlier this month.
Last October, Backstreet Boys’ singer Nick Carter released his “Scary Monster” song and music video, which not only coincides with the name of one of the company’s founders and chief brand officers, but also exclusively featured artwork from the zombie NFT project that would eventually be revealed as ZINU.
Impressively, ZINU can call itself the first true decentralized form of intellectual property in the form of a royalty-free license NFT, where every ZMSS holder will be granted a royalty-free license to their specific Zinu, empowering holders and creators to use and commercialize their NFT within their own industries.
Back in January, the company revealed that Marvel artist and toy architect Digger T. Mesch, would be joining its strategic board of advisors. Mesch, who is widely known as the founder of Art Asylum, and the creator of Minimates Toys, as well as Adam Sandler’s “Scuba Steve” from Big Daddy, is also known throughout the toy industry as one of the most innovative thinkers of our time.
Upon Art Asylum Toys’ formation in 2001, Mesch reinvented the collectible toy world with the launch of Minimates, which had over 50 waves of licensed collectibles for Marvel Comics alone. The brand has come to serve as an obvious influence for both LEGO’s animated universe and ROBLOX.
Speaking to the subject of IP protection and authenticity, ZINU is keen on minimizing and/or preventing the occasional theft, copycat, and unauthorized alterations of NFTs that unfortunately, puts those new to the space in an awkward position, as well as the original source of the NFT to explain its lack of involvement with any black market or third-party copycats.
In its recent partnership with REV3AL, Zinu became the first NFT project to use REV3AL’s digital anti-counterfeiting and copyright protection technology, adding the company’s proprietary patent-pending REV3AL layers onto each of ZINU’s NFTs.
“These REV3AL layers are permanent to each file,” said Cary Quinn, President & CVO of REV3AL. “They can be analyzed and authenticated by a verifying REV3AL API, which can be used on any social or NFT platform. If anything is changed about the file, such as a watermark removal, screenshot, or compression – the REV3AL layer is destroyed, making it possible to detect or prevent a wide range of digital fraud.”
Currently, ZINU Token ($ZINU) can be found on 3 separate blockchains – ETH, BSC, and POLYGON ahead of its official NFT launch on March 23, which will secure premiere access to the Zombie Mob Secret Society.
Rather than build into an already oversaturated 2D-animated NFT landscape, ZINU promises to change the entertainment landscape with not just a fully animated 3D NFT that can travel with you anywhere, but to empower creators within and outside the entertainment industry to use their Zinu in any way that helps further legitimize their business and better connect with their customers. You can learn more about ZINU by visiting their website.
Jordan French is the Founder and Executive Editor of Grit Daily. The champion of live journalism, Grit Daily’s team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he is on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its “3D printed pizza for astronauts” and is now a military contractor. A prolific investor, he’s invested in 40+ early stage startups through 2021.