Welcome to NFT.NYC week! A ton of news is going to break over the next couple of days, and I will be covering it all here.
The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.
The biggest star in soccer is coming to the metaverse.
Sorry, Messi fans. In terms of star power, no athlete comes to Cristiano Ronaldo on a global scale. The Manchester United player currently boasts 459 MILLION Instagram followers —which is the highest follower count for anyone on the app — and he made headlines on Thursday by agreeing to a multi-year partnership with crypto company Binance.
Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
— Cristiano Ronaldo (@Cristiano) June 23, 2022
As part of the deal, Ronaldo will release a series of NFT collections exclusively on the Binance marketplace. The initial launch of these collectibles is expected to come later this year.
Binance is a major player in the crypto industry itself, boasting nine million followers on Twitter. This is just the latest metaverse campaign by a prominent athlete, as the concept becomes more mainstream in the sports community.
Stay tuned for updates as more information about Ronaldo’s partnership with Binance is revealed.
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