High profile music producer Paul Epworth has entered the ever-growing world of NFTs with music NFT marketplace Token||Traxx.
Epworth, who has won multiple Grammys and is a one-time winner of an Academy Award for Best Original Song on James Bond movie Skyfall – with musician Adele – is set to add his expertise to the marketplace through giving the London-based startup council and leadership around artist strategy and onboarding.
“Token||Traxx can change the entire dynamics of the music industry,” said Epworth. “I have been friends with the co-founder TommyD for more than 20 years and when he came to me with this opportunity I felt it was too good to miss. It’s the next phase of the music industry’s evolution and through Token||Traxx I am looking forward to being part of it.”
The machinations of the platform are around empowering artists on a global scale to reach commercial success whilst highlighting being able to achieve full creative oversight over their music through a Web3 marketplace.
British record producer and mixer, Danton Supple, will also join Epworth at the company. He’s best known for his work with Coldplay, producing the X&Y album to worldwide success in 2005.
“Danton’s extensive experience of producing and mixing all musical styles will bring a wealth of knowledge and experience to help and support artists on their Web3 musical journey,” said Token||Traxx co-founder, TommyD.
As OpenSea aims to expand several industries are making unique and innovative cuts into the NFT space aiming to disrupt different sectors. Music has long been an area that is potentially ripe for change.
With Kanye West recently releasing an entire album on his Stem Player to protest the – just under – 20% that artists generally make from their streaming numbers, we may see more mass adoption towards NFT models in times to come.