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NOMAD is a new art fair concept, in which the organizers create intimate experiences between discerning collectors, innovative professionals and outstanding works in unique locations transpiring architectural legacy, and the luxury of time. For the latest showcase in St. Moritz, activewear brand SEASE launched an NFT collection designed by artist, Benny Robinson, and Franco Loro Piana.
Made in conjunction with Robinson’s NFT series, Private Jet Pyjama Party, each token features a unique owl outfitted in SEASE’s luxury fits overlooking a different destination. Commenting on the collaboration, SEASE founder Franco Loro Piana said “the owls perfectly represent the brand philosophy. Benny and I connected immediately and I am very satisfied about the results. Sease it is not only about products or fashion, but a universe that combine authentic experience, community and culture. PJPP has an incredible community with different people based in 73 countries and this NFT collaboration represents a great opportunity to tell them our story and connect through a new digital experience.”
The resulting NFTs were auctioned off at an invite-dinner on March 5, in which five artworks sold for a total amount of $160,000 USD. For those who missed out, there are a number of NFTs still available by visiting PJPP’s page on OpenSea.
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