VeeFriends Taps Mattel Creations for an NFT-Inspired UNO Deck – HYPEBEAST


VeeFriends — an NFT community composed of 268 individual characters and 10,255 tokens made by Gary Vaynerchuk — has teamed up with Mattel Creations on a reimagined UNO deck featuring the blockchain-backed collective’s signature NFTs.

Each deck will include one special, non-playable foil card for collectors that will feature one of 17 signature VeeFriends characters, including Charming Cheetah, Sweet Swan, Gary Bee, Perspective Pigeon and more. Notably, this collaborative deck marks UNO’s first inclusion of randomly inserted foil cards with different rarity levels.

“As Mattel continues to pioneer bringing toy brands into the NFT space, we are thrilled to be working with Gary and his impressive VeeFriends collectibles,” said Richard Dickson, President and Chief Operating Officer at Mattel. “Gary’s leadership in this digital dialogue, coupled with our #1 card game in the world UNO, is sure to create a collectible craze as we continue to redefine the intersection between gaming, digital art and collectability.”

As UNO enters the collectible space, the Professional Sports Authenticator (PSA) — the largest trading card grading service — will grade the company’s decks, beginning with the VeeFriends x UNO collectible.

The VeeFriends x UNO deck is now available for $25 USD pre-sale exclusively on Mattel Creations’ website. Take a look at the collaboration above.

Elsewhere, video game giant Embracer Group will acquire Catan board game company Asmodee for $3 billion USD. 

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