White Castle certainly keeps us on our toes. Maybe not as surprising as the company’s recent venture into OnlyFans territory is the announcement that to celebrate its 100th anniversary, the fast food chain will be launching its own Non-Fungible Tokens, commonly referred to as NFTs. NFTs, as you may recall from the helpful “SNL” song on the topic, are unique, units of data stored on blockchains (via YouTube). These units can be minted and sold, which, of course, is where White Castle comes in.
For the launch, the slider-slinging chain inked a deal with digital artist Che-Yu Wu and Doodle Labs Corp to release 5,000 NFTs on the Ethereum blockchain, according to a press release published by PR Newswire. The release explains that NFT enthusiasts might recognize Wu’s name from the Sail-o-bots NFT Collection. For the White Castle partnership, Wu has created some cool pop art that may make you want to buy some NFTs or, at least, take a drive to the nearest White Castle to grab some chicken rings and a vanilla shake.
Slide into the Sliderverse
If you’re more of a lookie-loo than a buyer, you can still enjoy Che-Yu Wu’s vibrant White Castle art by taking a digital stroll — or scroll — through the Sliderverse gallery. Here you’ll find a number of designs featuring video-game-like images of hashbrowns, onion rings, sodas, and, of course, sliders. According to his bio, Wu draws on a mix of inspiration from nature, physics, and modern art to create his “algorithmic interactive art machines.” Funny, that’s exactly how we would describe a warm bag of White Castle goodness!
Beyond cashing in on the cryptocurrency hype, White Castle has a philanthropic angle to its NFT release. According to materials published by PR Newswire, the company will be donating part of its proceeds from the NFT sales to its Team Member Relief Fund benefiting its front-line workers in need, as well as to its Team Member Scholarship Fund. So, if you have a Craver on your Christmas list and you’re a last-minute shopper, it might be a good time to check out White Castle’s NFT options, or you could always just opt for the nearly-as-impressive Crave Crate of sliders. After all, there’s nothing wrong with giving a gift and secretly hoping the recipient will share their new bounty!