The Luxembourg-headquartered company has opened a waiting list for the new platform, which will allow users to buy, sell and store NFTs.
The existing process for buying an NFT is “complex and unintuitive,” Blockchain.com said. The company aims to make it more straightforward and user friendly by adding NFT functionality directly into its wallet.
Interest in NFTs has grown this year, with trading volume surging 700% to $10.7 billion in the third quarter, attracting the attention of sports teams, musicians and artists, among others. That popularity could accelerate if exchanges of the size of Blockchain.com, which says it has 70 million wallet users in 200 countries, are able to expand the potential number of purchasers and make the process more intuitive.