In an attempt to raise awareness to accelerate fashion’s “fur-free” initiatives and embrace ethical alternative textiles, digital designer Mason Rothschild has created 100 versions of the famed Hermes Birkin Bag as Non-Fungible Tokens, or NFTs. Rothchild may have democratized the elusive ‘it’ bag but with a price range of about 0.3 Ethereum – the currency used for purchasing – to 249 Ethereum, the over $3000 per coin tag keeps these “MetaBirkins” in the luxury category.
Rothschild has created these bags off the success of his previous collaboration with artist Eric Ramirez, a one-of-one Birkin Bag NFT that was sold on Basic.Space, a curated social commerce platform. Basic.Space offers tools for sellers of all kinds to have a marketplace suitable for niche online shoppers. The 40 weeks pregnant “Baby Birkin” Bag NFT, was sold for $47,000, or 10 Ethereum. Basic.Space and Rothschild shed an example of how the metaverse will include digital fashion, exempting material waste in a considerable alternative textile – fur pixels in the case of the “MetaBirkins.”
The “MetaBirkins” was introduced in early December of 2021, at Art Basel in Miami, FL. Los Angeles-based artist Rothschild is hoping to spread the awareness of animal-free luxury. An urgency for designers, brands, and artists to explore these novel cruelty-free materials in their production is set forth by this intensive display of digital fashion. The Metaverse has allowed us the same expressive qualities that fashion has, and what the Birkin Bag represents is reinvented with the “MetaBirkins” NFTs.
Basic.Space doubles down on the idea of Web 3.0 as the solution. Offering these NFTs through the platform for holders of crypto-currencies, and available everywhere, is the democratization of the illustrious “MetaBirkins.” More so, a smart contract with Rothschild coincides with the mission of Basic.Space closing the gap between online retail, consignment, and event-based shopping, which is how we are consuming fashion today.
Concepts and creation like the “MetaBirkins” and what Basic.Space is offering is leading us – consumers – into the new generation of fashion and retail. A world-class of influencers, artists, creatives, and entrepreneurs are capable of selling similar digital fashion items on the NFT-slash-crypto market and obtaining exclusive rarities and new products from creators who have earned their social capital and fashion acumen.
The Basic.Space platform changes the landscape for production in fashion – the “MetaBirkins” – with optional ways to market and release items that would limit quantities, thus less waste. Fashion requires a decrease in its carbon footprint to combat climate change and its environmental effects. NFT fashion can be distributed through Web 3.0 to other platforms, this could be the entry point for fashion enthusiasts to start building their “Meta-Wardrobes” and fully express themselves through their Metaverse style.