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Kia America has announced its first NFT series, based on Robo Dog, the robot puppy and star of Kia’s Super Bowl spot. Partnering with NFT platform Sweet and The Petfinder Foundation, the series is available in three unique collections with 90-percent of all primary sales proceeds benefiting The Petfinder Foundation to help find homes for animals in need.
In addition, a 10-percent royalty is written into the smart contract on the blockchain, so whenever a Robo Dog NFT across the series is resold on a participating secondary market, The Petfinder Foundation will again benefit from funding for additional pet adoptions.
The Robo Dog NFT series is minted on the Tezos blockchain.
10,000 Robo Dog NFTs are being made available on a first-come, first-served basis just prior to the weekend of the Big Game.
An auction of six rare Robo Dog NFTs starts at 12pm ET, just before game-time.
Russell Wager, vice president, marketing, Kia America, says: “Many of us are aware of the increase in pet adoptions as a result of the pandemic. Although tens of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work and there are many pets whose stories deserve to end as happily as Robo Dog’s did in our Super Bowl spot.”
“After sports, the automotive Marketing space is an obvious area where NFTs can thrive and engage people. There is a long history of people loving their car brands and loving their cars. And what I love about the Kia Robo Dog NFT series is how well it ties into our mission here at Sweet and that is: to empower brands like Kia to deploy NFTs to broader consumer bases through engaging experiences,” adds Tom Mizzone, CEO of Sweet. “As a dog owner myself, I can’t think of anything more engaging than the chance to have a Robo Dog of my own as a digital collectible and the opportunity to use NFT technology to help pets find loving homes.”
Headquartered in Irvine, California, Kia America serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of nearly 750 dealers in the U.S.