Last January it was announced that Serena Williams would enter the world of NFTs, precisely on the board of Sorare, the French startup for the blockchain fantasy soccer game that recently closed a $680 million loan. Serena would advise the company’s board of directors on the development of the relationship with athletes and on the strategy that the company will have to adopt to expand into new sports categories.
With the aim of making Web3, the new generation of the network founded on the blockchain, more inclusive and diversified. Nicolas Julia, CEO of Sorare, said: “Serena is one of the most important figures in sport and culture, who has redefined the figure of the modern athlete and entrepreneur, also thanks to the unprecedented success of her investments in various new realities.
The strategic advice Serena will bring in building one of the most iconic brands in sports entertainment is invaluable. I am thrilled to have her on the team.”
Serena Williams sued after NFT crisis
Former US player was, in spite of her, involved in a multibillion-dollar legal action, like many other stars, for the Bored Ape project, thousands of drawings of cardboard monkeys, which even cost $ 344,000 each.
Serena’s partnership would have artificially increased the demand and value of BAYC NFTs, causing buyers to lose a lot of money. Last November Naomi Osaka became a shareholder in FTX, a cryptocurrency exchange company, which filed for bankruptcy due to currency devaluations Serena Williams concluded her tennis career in September with a third-round loss to Ajla Tomljanovic, 7-5, 6-7(4), 6-1 at the US Open.
She, the American, after her motherhood, had no longer appeared in dazzling shape and so she decided to hang up her racket at the age of 41. She is considered one of the most important tennis players in the history of the sport, and with a prize pool of over 94 million dollars she is the woman to have earned the most.
Despite she retired in September, she never close the door to an incredible and amazing come back, like she said during several interviews, in the last weeks.